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ftm Radio Page - March 26, 2010

Looking to radio, digital expansion
“Why not?”

Reviewing for financial analysts the 2009 results (March 23), Mondadori Group CEO Maurizio Costa was expansive. Many new ventures, he said, “could see the light this year.”

When analysts asked about radio, Costa said “Why not? Radio could be a growth area for external development.”  Mondadori, owned by Berlusconi family investment house Fininvest, operates national radio channel R101. (See more on media in Italy here)

Mr. Costa is also studying e-books and digital broadcasting. Last year was “the most difficult in twenty years,” he said. (JMH)

New children’s radio channel licensed
Digital for kids

Radio Junior, a digital radio channel for children, will take to the airwaves in June from Slovak public radio. The channel will be the 3rd digital-only radio channel from SRo, which was granted the license this week (March 23). It is SRo’s 9th radio channel.

The broadcaster is taking a cautious approach to the new endeavor. At first programs will be taken from SRo archives. Early next year original, new programs will appear, some hosted by children.

The channel will be available on the Web and satellite, like SRo’s other two digital channels – Rádio Litera and Rádio Klasika. When the Slovak public TV digital multiplex opens at the end of June the radio channels might be included.

Business station increases local news
Looks for advertisers

St. Petersburg, Russia radio station Business FM hopes an increase in local news will bring in more listeners and advertisers. The station increased local content to about 40% on March 22, reports AdLife (March 24), with more focus on St. Petersburg and northwest Russia.

"We have high hopes for the St. Petersburg team,” said station manager Leonid Saveliev, “and we want these people to find contact with representatives of local businesses.”

Business FM has suffered, at least in perception, by the Moscow orientation of its primary platform. (See more on media in Russia here)

Business FM is owned by United Media Holdings (UMH), which released positive 2009 results. Net revenue increased 150% over 2008 to US$ 11.6 million. UMH owns 4 national and 2 local radio channels plus newspapers and magazines in Russia, Ukraine and Kazakhstan. UMH is publicly traded on the Frankfurt exchange. (JMH)

 

 


Radio Page - March 19, 2010

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