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ftm Radio Page - March 12, 2010

Cars and Radio: Together Forever?
1969 car radio ad Through all the automobile design trends over seventy years several components have never changed; seats, motor, wheels and a radio. Popular music has chronicled “drivin’ in my car, turnin’ on the radio.” Consumers wouldn’t buy a car without a radio. Is there a problem?

 

 

 

Popular program inspires radio channel
More digital ideas but FM rules

When it comes to digital radio, Denmark’s public broadcaster DR jumps the shark in programming. It will yet again add a new DAB channel, one inspired by popular P3 channel program Unga Bunga. Dropped will be DR Electronica.

“It’s about adding something kicking,” said DR’s digital radio director Ole Molgaard, quoted by mediawatch.dk (March 4). DR recently gained new spots on the DAB multiplex when commercial station 100FM fell into bankruptcy.

Since jumping into digital radio with both (all?) feet, DR’s strategy has been to try different program ideas then try a few more. By consequence, uptake for digital radio by Danish listeners has been far quicker than in other countries. (More on digital radio here)

Danish politicians have suggested DR’s P3 channel move entirely from FM to DAB, an idea rejected by DR Director General Kenneth Plummer. “P3 is one of the last Danish public service channels, which is strong among the younger generation - and we can not afford to push them away from us,” he said on P3 quoted by Arbejderen (March 5).

 


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