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ftm Radio Page - February 26, 2010

Pirate Bay co-founder to wind-up the radio people
Radio and pirates, together

The first RadioDays Europe conference coming up in March will have several interesting speakers although, frankly, most are the ‘usual suspects’. That changed, according to mediawatch.dk (February 22), as Pirate Bay co-founder Peter Sunde was added to the roster.

“In a world increasingly dominated by information overflow, we need help to solve the new, relevant and interesting parts of the content,” said Sunde in a release. “I think radio will be more important in coming years - as an intelligent filter, a reliable guide and a good companion in our daily lives.”

Radio people have, mostly, a certain warmth toward their own pirates. Sunde will be talking about his experiences with the confluence of copyright, music and the law. (See more about Pirate Bay here) (JMH)

Radio measurement upgraded
Reports delayed

Radio audience measurement in Hungary is going through a previously unannounced methodology upgrade. From the first of the year, the new IPSOS-GfK Hungaria radio survey will use a merged sample, the telephone interview used previously and a new on-line questionnaire. The on-line sample is expected to boost compliance.

Since the two highest rated national radio channels – Slager Radio and Danubius Radio – left the airwaves last November after license renewals were denied and new stations took their place, listening patterns “in the last two months changed several times,” reports Marketing & Media (February 19), saying the impact was “significant.”  (See more on media in Hungary here) Thus, reports are being delayed until results have stabilized. November and December 2009 data will not be released. The abrupt methods change is no coincidence, say media watchers in Hungary, agreed by the advertising association and radio stations when overall listening levels dropped significantly. (JMH)

 

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