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ftm Radio Page - December 4, 2009

Doors spinning at French networks
Or musical chairs?

As recent French national and Il-de-France (greater Paris) radio surveys show, there are big audience changes taking place. So it’s little surprise when big network broadcasters start spinning the doors. (See the recent national survey results here and Il-de-France survey results here

Weeks ago NRJ Group separated itself from legacy programmer Christophe Sabot, who had only returned to the home of NRJ, Nostalgie, Cherie FM and Rire & Chansons about a year earlier. He’d spent a few years with Lagardère Active. Before that he was the program director of NRJ.

Once the non-compete agreement expired, M. Sabot appeared as a consultant for – VOILA! – Lagardère Active.

Out the door went Lagardère Active head of programming Sam Zniber. He’d been working with the Virgin Radio and RFM projects for just short of a year and a half. He’d also been the roving programming person for the Lagardère Active international stations. Prior to that, he’d been run RTL’s Fun Radio and RTL2 for about two years. Earlier in his career – looks longer than it is – he was a DJ at NRJ.

After Christophe Sabot was shown the door at NRJ Group, NRJ manager Sandrine Tuil departed after a very brief six month tenure. She’s been replaced by Cherie FM program director Didier Bouchend'homme.

For career planning, the last five years or so haven’t been much fun for French radio people. But, apparently, the few who get the top programming jobs just trade them around. (JMH)

Internet radio appeals to advertisers
affordable fun for any budget

Poland’s Open.fm internet radio portal is branching out to Ukraine, reports Mediabusiness.com.ua (December 2). There will be 15 channels of Ukrainian and foreign music for listeners 15 to 30 years of age.

The program director for the Ukrainian service, Svetlana Germanova, is also targeting advertisers. “We focus on advertisers who are interested in conquering the Internet audience. Advertising on the network is affordable fun for organizations of any budget.”

Open-fm is attracting about a half million visitors a day in Poland. “What Ukrainian media can boast of such an audience? Advertising (there) is more expensive than in prime time on the very top-end TV channel in Ukraine,” said Ms Germanova. “That's what we want.”

You go, girl. (JMH)

ProfMedia Broadcasting President Alexander Varin dies
Suddenly… a loss

Alexander Varin, considered a pioneer in Russian commercial broadcasting, died, age 44, Tuesday  (December 1), reported RIA Novosti. The cause of death was a heart attack.

“It all happened suddenly, very suddenly,” said a ProfMedia spokesperson.

“Sasha was a very talented man,” said ProfMedia General Director Rafael Akopov.  “His talent lay in the fact that he combined being a major creative leader and a very serious administrator. All the media of Russia will feel the loss.”

Varin managed the ProfMedia radio and television stations. He was perhaps best known for directing the popular radio channel Avtoradio. He was also president of the Russian Radio Academy.(See more on Avtoradio here)

A memorial will be held Friday December 4 at the Moscow Aviation Institute where Varin graduated with a degree in mathematics. (JMH)


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