ftm Radio Page - April 30, 2010
Dare to compare
“the real target”
Big French radio broadcasters SkyRock and NRJ took to trade press with audience claims after the most recent Médiamétrie release. Both exhort morning rating primacy. (See more on recent French radio ratings here)
Comparative advertising in France is, well, touchy. NRJ and Skyrock went to court over comparative claims in 2002.
It’s a battle, great fun! You be the judge of which ad works for the media buyers. (JMH)
Confusion not Absolute
Everybody “pleased”
UK broadcaster Absolute Radio and Swedish distiller V&S, owner of Absolut vodka, reached a settlement over whether or not folks can tell the difference between radio and vodka. V&S brought suit against Absolute Radio in October 2008 charging trademark infringement. TIML Radio, owner of Absolute Radio, prepared to meet up in court.
The settlement allows Absolute Radio to continue using the brand name, reported the Guardian (April 29). Other details remain confidential, which usually means money changed hands. (JMH)
Radio Page - April 23, 2010
Radio Page - April 16, 2010
Radio Page - April 9, 2010
Radio Page - April 2, 2010
Radio Page - March 26, 2010
Radio Page - March 19, 2010
Recently added radio audience figures
- France - Paris Radio Audience (23/04/2010)
national and local channels, market share - Spain - National Radio Audience (16/04/2010)
national channels, reach share, trend - France - National Radio Audience (15/04/2010)
national channels, sectors, market share, reach/TSL - Germany - Radio Audience (14/03/2010)
leading stations, 2010 national survey, daily reach - Czech Republic - Radio Audience (01/03/2010)
Top stations, national survey, trend - Netherlands - Radio Audience (20/02/2010)
national survey, market share, trend - Romania - National Radio Audience (11/02/2010)
national survey, market share, trend
More Resources
Also see ftm Knowledge
Europe’s Radio – Eastern Europe – new
Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Ukraine, Romania, Russia and Slovakia. 65 pages PDF (February 2010)
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Available at no charge to ftm Members, others from €49
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Europe’s Radio – Northern Europe
Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 72 pages PDF (December 2009)
ftm Members order here
Available at no charge to ftm Members, others from €49
Order
Digital Radio - Forward...slightly
Digital radio is slowly finding its way. Broadcasters are challenged by shifts in business models, audience expectations and regulation limbo. This ftm Knowledge file details the promise of digital broadcasting and the paradigm shifts. 83 pages PDF (June 2009)
ftm Members order here
Available at no charge to ftm Members, others from €49
Order
The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive. 100 pages. 2004 Available at no charge to ftm Members, €49 for others. Email for more information |