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ftm Radio Page - January 29, 2010

Catch-up Radio Measured
Foreign radio attracts listeners

Radio entertainment programs are the most downloaded in France says audience measurement institute Médiamétrie in results for December, published this week (January 28). While specific shows were not identified, programs – podcasts -  from general interest national channels Europe 1 and France Inter were the most popular, followed by programs from France Culture.

Entertainment podcasts were most popular, followed by cultural programs and news. Live streaming via the internet was also measured; entertainment, news and sports attracting the most attention.

Foreign programs – outside France – attracted 3.2 million downloads.

Médiamétrie has just begun measuring internet audience with a system involving imbedded tags in programs. (JMH)

Public, private broadcasters plan awards
“outstanding achievement”

A new competition for German radio broadcasters will be held later this year under the auspices of public network ARD and radio marketing service Radiozentrale. The awards will be the first to include all broadcasters. Details will be announced shortly.

It will be a juried competition with eleven categories. The awards will be handed out in Hamburg. The NDR press release said “outstanding achievements in the year for the entire medium of radio” will be recognized.

Back in 2005, a similar awards competition was organized in Berlin but only private sector broadcasters participated. Public broadcasters backed out, refusing to sit with their commercial rivals. A planned television presentation never materialized. (JMH)

More Haiti radio aid
Power at a premium

Response to the crisis in earthquake-ravaged Haiti by media development agencies and broadcasters has helped fill the information void. There will be heroes when this story is finally written.

The United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA) contracted with Internews, an international media development specialist, to coordinate media relief and monitor humanitarian information. Internews also coordinated local Haitian distribution of the “Hope For Haiti Now” telethon broadcast last week.

The BBC began offering a short daily program in Creole (January 23), broadcast on six local FM stations. It’s the first time BBC has produced a news program in Creole. The 20-minute daily program is produced in Miami. The BBC’s English, French and Spanish services targeting the Caribbean feature disaster relief information.

The BBC’s local Haitian FM outlet Radio Lumiere was knocked off the air by the earthquake.

Port-au-Prince station Signal FM managed to stay on the air during and flowing the earthquake, reported CNN (January 24). The Haitian government and others have contributed fuel for the stations power generators.  Another FM station still on the air is Caraibes FM, operating on the sidewalk in front of its damaged building, powered by automobile batteries.

And power for everything from radios to lights and cellphones remains a problem, solved by ingenuity and good will. The United States Army has been passing out solar-powered and wind-up radios, about 80,000, in Port-au-Prince. Cellphone provider Digicel, owned by Irish broadcaster Denis O’Brien, set up free battery charging stations.

Three Haitian media workers died in the devastating earthquake, reported the Haitian Association of Journalists (January 23); Radio Galaxie reporter Wanel Fils, Radio Magic 9 reporter Henry Claude Pierre and Radio Tele Guinen cameraman Belot Senatus. (JMH)

Commanding lead for Swiss public radio
Fewer tuning in

Slightly fewer people tuned-in to radio in the second half 2009, when compared with the first half of last year. And Swiss public broadcaster SSR-SRG channels continue to hold a commanding lead over private sector competitors, according to the bi-annual Mediapulse audience survey.

In the dominant Swiss-German speaking region, the overall listening share dropped to 89.3% from 90.3% in the first half 2009. (See market share rankings in the Swiss-German region here) Comparisons with surveys released prior to the first half 2009 were rendered useless after Mediapulse made sampling adjustments and upgraded the Radiocontrol ‘watch’. The half-year survey periods are January through June and July through December.

Overall listening in the French-speaking region dropped to 86.2% from 87.4%. (See market share ranking in the French speaking region here) In the Italian-speaking region overall listening dropped insignificantly to 88.2% from 88.3%. (See market share rankings in the Italian-speaking region here)

The three main radio channels of Swiss-German regional public broadcaster DRS lost market share, the overall DRS market share dropping to 65.6% from 66.6% in the first half 2009. DRS offers 11 radio channels covering the entire Swiss-German region. Public radio market shares increased in both the French and Italian speaking regions. (JMH)

 

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
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