Czech Radio Audience: CRo Radiozurnal slips but still leads; Enough soft A/C?

Michael Hedges November 19, 2004

The April-October Czech Media Projekt from GfK Praha-Median-SKMO reports strong increase from Evrope 2, regional stations.

Bullet points:

Czech pubic radio main channel CRo Radiozurnal holds its lead among national channels, but reach keeps falling.

Two national soft A/C channels might be too many. Radio Impuls drops audience, and the format.

Hot A/C Evropa 2 jumps nearly 30% year on year.

Significant increases for regional stations Radio Cas FM and Radio O.K. in eastern and central Czech Republic.