Ukraine gets its MTV

Legendary music TV channel MTV has so many localized variants it’s difficult to keep up with them all. MTV Ukraine finally arrived on satellite and cable networks full-time this week…more than two years after the original launch announcement. The new official launch date is Monday, September 3rd.

The first attempt at launching MTV in Ukraine collapsed almost as soon as it was announced. Investors in MTV Russia made the first attempt at MTV Ukraine in 2005. The regulator pulled the plug within two weeks and by August 2005 MTV Europe was off the air. A new group appeared in 2006 but squabbling among managers and investors brought that project to an end by the end of the year. MTV Europe and MTV Russia have been available, off and on, in Ukraine for ten years.

A new set of investors arrived in January 2007, backed by private equity fund manager Horizon Capital.  Horizon manages two funds for Ukrainian and Moldovan investment, largely in fast moving consumer goods and manufacturing. It has no other media investments.

MTV Ukraine’s licensee Mrija TV is required to broadcast 50% Ukrainian content. MTV Ukraine music director Andrew Ureneva told Kommersant (Ukraine) the channel’s programmers would all be under 35 years. - Michael Hedges August 30, 2007

Keywords:Ukraine broadcasting, MTV

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