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Reality Meets the Newsroom - Imagine Swimsuit Models in the WSJ Newsroom

Leave it to Fox TV – the Murdoch owned scandal sheet gone video – to pull journalism down one more notch. East Texas television station KYTX and CBS affiliate is providing the set and crew, it seems, for a “comedy-reality” show called “Anchorwoman.” Swimsuit model Lauren Jones made her first appearance last week after a quick lesson in reading the TelePrompTer. Fox 21 and The G Group is producing the series that will begin airing in August.

Air-heads in the newsroom have been a comedic staple for a generation. Let’s not forget the fun we had watching “WKRP in Cincinnati” or “The Mary Tyler Moore Show.” Let’s also not forget that reality and comedy weren’t so easily blurred. Journalism has taken a credibility hit in recent years, not that Fox TV would notice.

Ms Jones’ exploits in the newsroom are being preserved, unscripted, by a Fox TV crew of 40. Two members of the KYTV news team have declined to participate.

Harris Interactive has been polling Americans since 1998 on which professions they trust and which they do not. TV newscasters had the trust of 44% of Americans in 2006, statistically tied with athletes. Journalists were rated lower at 39%. Pollsters were rated even lower.

A Mori poll commissioned by the Royal College of Physicians in 2006 showed journalists holding the trust of 19% in the UK, statistically tied with politicians. TV news readers were trusted by 66%, above police but below scientists.

The Léger poll of professions trusted by Canadians, 2007 edition released May 15th, showed journalists trusted by 48%, down from 54% in 2002, slightly below insurance brokers and slightly above real estate brokers.

The Edelman Trust Barometer of 18 countries, released in January, pointed wickedly at “media in general” more trusted in the developing world (56%) than the developed world (37%): France – 27%, Germany and Sweden - 29%, China – 68%, Brazil - 62%.

“Journalism credibility?” shrugs KYTX owner Phil Hurley in comments to The Hollywood Reporter. “I think that's somewhat amusing when all I see today on the cable news is Paris Hilton, nonstop. This is a TV show. It's going to be a comedy. They just chose to shoot it at our station.”

A CBS spokeswoman “respectfully declined” comment to ftm.

University of Texas School of Journalism Associate Professor and Associate Dean George Sylvie did not.

“TV news experiments all the time with preposterous, by journalism standards, things. It's where reporters often make themselves the story, visually at least, by trying to be cutesy or bold. We had a local reporter here in Austin allow herself to be tasered during sweeps month, for God's sake. And, let's remember, TV uses non-journalists, they're called athletes, all the time (note Harris poll above) as a means of source access or commentary (even though they often have no training in either journalism or commentary).”

“As a teacher, though, this makes it hard for us to sell TV news credibility to our students and for non-broadcast faculty to respect what our peers in broadcast say they do. Obviously, when the broadcast kids leave J school they are overwhelmed by market pressures more so than those in print. Still, print-lovers won't be able to gloat when Murdoch takes over the Wall Street Journal, will they?” – June 18, 2007


Keywords:television journalism,Fox TV

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