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The Tickle File is ftm's daily column of media news, complimenting the feature articles on major media issues. Tickle File items point out media happenings, from the oh-so serious to the not-so serious, that should not escape notice...in a shorter, more informal format.
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Described by some as “thermonuclear” ad land is no longer just brushing off Elon Musk’s Twitter takeover. This week big media buyers took their shots at the Chief Twit. They are now spelling out their concerns in no uncertain terms.
The world’s biggest media buyer - GroupM - is warning clients of a “high risk,” noted media news portal Digiday (November 14). “Based on the news… of additional senior management resignations from key posts, high profile examples of blue check abuse on corporate accounts, and the potential inability for Twitter to comply with their federal consent decree, GroupM’s Twitter Risk Assessment is increased to a High-Risk rating for all tactics,” said a notice sent to ad clients after Chief Twit held a virtual meeting with ad executives. (See more about social media here)
Content moderation is a concern, said the GroupM document, as are disappearing crucial Twitter executives. Cybersecurity issues were also raised. On unnamed marketing executive added a bit of uncomfortable (for Chief Twit) reality: Twitter was not a big deal for big advertising. “It’s never been a critical part of the media strategies or plans that I oversee.” (See more about digital advertising here)
Other big media buyers have “paused” the relationship with Twitter; Omnicom, IPG and Havas most notably. Twitter usage during these two week has, indeed, risen, noted German marketing digital business portal Online Marketing (November 15). That, they suggest, could be due to “the overwhelming scandals surrounding Chief Twit and his platform.”
Many news outlets reported the public celebrations in Kherson, Ukraine over the weekend on the exit of Russian Federation military units. Growing from a few at dawn to several hundred residents were joyful after more than eight months of occupation. News crews were on the spot, ready to capture the moment, because that’s what they do. Dealing with reality, authorities were concerned.
And they expect full access even in a war zone. On Sunday (November 13) the Army of Ukraine lifted accreditations for several news crew members. “Recently, some media representatives, ignoring existing prohibitions and warnings, without the consent of the relevant commanders and public relations services of military units, carried out information activities in the city of Kherson even before the completion of stabilization measures,” said the statement from the General Staff of the Armed Forces of Ukraine, quoted by Media Detector (November 14). “Such actions are a gross violation.” According to several reports, at least six mostly unnamed persons had work permits revoked - including from CNN, Sky News, Ukraine public broadcaster Suspilny, news portal Hromadske and a Ukrainian Pravda photojournalist. (See more about conflict zones here)
Journalist rights advocates, as is their due, jumped in to offer their view. “RSF (Reporters sans Frontieres) is concerned about the reports about the revocation of accreditation of dozens of local and international journalists for covering the liberation of Kherson,” said its statement (November 14). “We call on the Ukrainian authorities to restore accreditation and guarantee the free exercise of journalistic activity.” (See more about media in Ukraine here)
“Someone didn’t like that the journalists were the first to arrive at the scene (in Kherson), and not (Ukrainian) President (Volodymyr Zelenskyy),” said another critic. The office of Volodymyr Zelenskyy, president of Ukraine, issued a curfew order (November 11) for Kherson City due to ongoing de-mining operations.
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