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Week of August 3, 2009

Not so good outdoor
Stumbling in ‘low visibility’

Outdoor ad giant JCDecaux reported first half 2009 profits dropped to €4.4 million on €924.5 million revenue (July 31).

"The visibility is low and unstable,” said CEO Jean-François Decaux in a statement. “In the absence of signs of improvement in market conditions, we anticipate in the third quarter a decline in our organic revenue roughly equivalent to that of the first half. "

In JCDecaux’ three sectors revenue from billboards (display) was down 21.1%, benches (urban furniture) down 15.5% and bus backs (transport) down 3.2%. (JMH)

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