Bud.TV Off To A Very Dry Start

With all the Super Bowl spin to promote its $30 million investment in Bud.TV, Anheuser Busch must now be surely crying in its beer – it’s seeing a little more than 250,000 visitors a month which is a long long way away from the 2 to 3 million it planned on by the end of the year. There are many in the advertising community suggesting Anheuser-Busch throws in the towel, or at the very least that expectations are scaled back.

The company says, however, it is going to give the project a year to make or break and it says it is making technical improvements to the site. It is also planning to promote the site with a more aggressive marketing campaign.

Part of the problem is the requirement when entering the site to prove the user is of drinking age. The system as it is already turns a lot of people away from registering and on top of that the attorneys general from 23 states have asked that the registration system be made even tougher to keep the underage drinker out. Currently, an empty page except for a log-in screen is not the most attractive entry to what lies behind the registration.- March 18, 2007

Keywords:brand marketing,product placement

Media Measurement Moves Forward and Everywhere NEW

Includes: mobile and internet metrics, electronic measurement systems and device descriptions, RAJAR (UK) debate, with comments. 57 pages PDF (May 2007)
Free to ftm members, others from €39

See what's inside

Further Complicated: Advertising, Children and Television

Advertising and television face more complaints, criticism and new rules. ftm reports on the debate in Europe and North America 43 pages PDF file (March 2007)

Free to ftm members and others from €39

Order

The State of the Print Media in the World

ftm reports from the World Association of Newspapers Congresses. Includes WAN readership studies, Russian media and Russian politics, press freedom and the state of journalism. 62 pages. PDF file (October 2006)

Free to ftm members and others from €39

Order

French National Newspapers
publishers, designs, editors all change, with comments. 40 pages PDF (updated July 2006)

Free to ftm members, others from €39
Executive Summary
Order