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If You Want To Rock n’ Roll Or Just Plain Listen To Previously Unreleased Music For Free, Let Alone Watch Movies Not Yet Released, Or Take Really Cheap Vacations Then Just Buy UK National Newspapers --- Philip M. Stone October 16, 2007 Their music may be quite different but there is something that binds together such diverse musicians as Ray Davies, Prince, Travis, The Stranglers, Bob Marley, Iggy Pop, Ian Dury, and The Ramones – their CDs are free when buying a UK national newspaper. |
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A Shrewd Marketing Ploy By Prince, The Artist Who Formerly Sold His CDs In Stores But Now Has Given Away His Latest With A UK Sunday Newspaper, Has Music Retailers Raging Purple --- Philip Stone July 17, 2007 For Prince, the pop musician from Minneapolis, it was marketing bordering on the genius that has UK CD retailers furious but got the singer untold millions of $€£ in free promotion for his European concert tour. For The Mail on Sunday newspaper it was a marketing gem that probably cost around £500,000 ($1 million) and boosted its circulation by some 500,000 on the day. So, was it a win-win to give away Prince’s new Plant Earth CD and not sell it in the shops? For Prince, absolutely, For the Mail on Sunday the jury is still out. |
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Can Reviews Be Trusted? --- Philip Stone March 3, 2010 Follow on Twitter If you can’t trust those with whom you do business then do you continue doing business with them? The Tiger Woods fiasco shows what can happen when loss of trust means loss of endorsements, so when a Web review site gets hit with a lawsuit claiming extortion via selling advertising contracts in exchange for removing or hiding bad reviews then what happens to the trust factor with that site? |
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