There’s something about Bob --- Michael Hedges March 9, 2009 Radio works best – attracting more attention, that is – when it steps outside that safety and security zone with new and different, sometimes wild and crazy. Old familiar channels, and their managers, practicing risk management bore listeners to tears. Well-known brands seizing the moment – and the technology – always win. And occasionally there’s a new Bob in town. |
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New Studios for Radio Hamburg - Picture Page --- Michael Hedges August 27, 2008 After 21 years in the Speersort 10 building Radio Hamburg and sister station Oldies 95 started broadcasting from new studios Wednesday afternoon. The €3 million investment includes two broadcast studios, five voice studios and three production studios. It’s an 1800 sq meter facility on 2 floors and, said program director Marzel Becker, “new improved studio camera installations.” |
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The Secret Sound’s fine secret --- Michael Hedges June 27, 2008 The games and contests radio stations play with listeners are meant to add to the entertainment. One UK broadcaster played a bit too much and the regulator imposed the biggest fine ever charged. Are contests and competitions good promotion or sleazy tricks? Or are radio ‘fun and games’ easy targets for poor losers and regulators? |
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ProKom’s Ryszard Krauze Spins Radio Assets…to Himself --- Michael Hedges May 21, 2006 Further consolidating and restructuring his varied businesses, Polish millionaire Ryszard Krause moved Mediabank SA, owner of radio station PiN 102 FM, from Softbank SA – of which he is CEO – to Prokom Investments – of which he is CEO. Finishing that in late April, Krauze then moved to the bigger plan: merging Softbank with Asseco and creating Poland’s biggest IT company. |
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Research Methods Adjusted, Little Blood Letting --- Michael Hedges July 23, 2015 Follow on Twitter A necessary tool in the audience measurement kit is sampling. Counting everybody is hardly efficient or even necessary. Collecting the best data from real people requires a reliable count of how many are there. There is no need to drain the entire body of blood when a simple finger prick is sufficient explained opinion research legend Elmo Roper deep in the last century when the science was a little more frightening. Researchers today take great care in where the needle is inserted. |
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