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On measurement and monopoly --- Michael Hedges August 13, 2007 Across the globe and across all media measurement is the be-all and end-all to commercial success. As media buyers and ad agencies demand changes and enhancements to measurement systems, from cross-media, passive monitoring to ‘granular’ data, broadcasters either acquiesce or endure the financial consequences. Cox Radio CEO Bob Neil took questions from ftm on radio measurement and monopoly. |
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Ad Creative Goes Outdoor --- Michael Hedges - June 28, 2007 Most outdoor advertising evokes nothing more than a sideward glance in the ad world. Billboards, posters, benches, shelters, taxi-tops and bus-backs and the like are not sexy at all. The Cannes Lions ad awards show that outdoor is back. |
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Political Shift to Impact American Broadcasting --- Michael Hedges - November 13, 2006 As the political wind changes in Washington DC so might the domestic “industry” and US government international broadcasting. Further de-regulation, in particular cross-media ownership, will grind to a halt. US media analysts, largely of the Wall Street variety, see an ominous shift away from the staunchly partisan, pro-big business US Congress. |
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RAJAR Shows RAJAR Works --- Michael Hedges May 29, 2006 Upgrade and improve were the key words used by RAJAR (Radio Joint Audience Research) Managing Director Sally de la Bedoyere when announcing the long awaited new contract for UK radio measurement. Times are tough enough in the UK commercial radio industry without inflicting new trauma. RAJARs delicately prescribed measurement homeopathy provides a regimen for well-being, mental and physical. |
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“Radio is an Analogue Dinosaur in a Digital World” --- Michael Hedges April 6, 2006 Everybody in “new media” relishes this meme of “old media” sinking slowly, or not so slowly, into history’s swamp, heaving, moaning and perishing. Rarely do “old media” executives risk life, limb and their jobs uttering – in public - any suggestion of heat rising and nourishment – audience – disappearing, Rupert Murdoch exceptionally noted. So this little reported headline from a small venue speech by US radio executive of the year Harvey Nagler caught the attention – and ire – of more than a few US broadcasters. |
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Global Kiss of Success --- Michael Hedges April 2003 Found in more than 25 countries, the Kiss radio brand is everywhere. Station names may vary – Kiss Radio, Kiss FM, Kiss Kiss, just Kiss – but the name is ubiquitous, perhaps the most frequently used radio brand name in the world. |
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New Radio Channel "Couldn't Be Better" --- Michael Hedges November 10, 2011 - Follow on Twitter Private sector media operators have long called for reducing public broadcasting’s output. The overwhelming might of legacy, publicly funded radio and television stifles competition, they say. Politicians, sympathetic for various reasons, have been reluctant to make changes, fearing voter backlash. One of the first newly privatized radio channels has signed on to both criticism and praise. |
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