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The German roadmap for public broadcasting --- Michael Hedges October 28, 2008 There’s no superhighway getting from old media land to new media land. Public and commercial broadcasters bump into each other. Publishers accelerate only to find competitors enjoying tea at the rest-stops. Along the way, regulators set up toll-booths and politicians set up detours. Meanwhile, the public – chased by a swarm of buzzing advertising people – flies on to new media land. |
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Mobile TV - Slow Finding Customers – Gets Subsidies --- Michael Hedges - May 14, 2007 Ask any media crystal gazer to name the next big thing and there is one, resounding answer: Mobile TV. People viewing something on that mobile phone’s tiny screen is the center-piece of new media thinking, or dreaming, or wishing, or hoping. Sadly, though, people are just not clamoring to help cellcos (mobile telephone providers) increase those billable seconds. The solution, of course, is government subsidies. |
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The World Cup Brings Advertising Riches To Some, But Not To All --- Philip M. Stone - July 13, 2006 China wasn’t even in the World Cup, and the tournament was held mostly in Chinese morning hours, but its web sites cleaned up big-time with huge advertising profits. For some European countries, the television advertising revenues could benefit by as much as 4%, but in others, including the UK, the World Cup has had a negligible effect on television advertising. And the ratings in the US for some of the games matched major domestic sporting events. |
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Regulators Work Together For Digital Solutions --- Michael Hedges - April 3, 2006 Nine European media regulators are beginning an ambitious project to coordinate digital strategies. Working in four distinct geographic “sub-projects,” German, Swiss, Austrian, Italian authorities are meeting regularly to “build a new architecture of inter-working media services by inter-working infrastructures of broadcasting and telecommunications for the media needs of a mobile Information society,” explained Dr. Peter Kettner, DMB Project Manager with Bayerische Landeszentrale für neue Medien (BLM), Germany. |
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Digital Realists Organize --- Michael Hedges March 1, 2006 Digital uptake in Europe has been uneven if not fitful. Exceptional in many ways, Switzerland’s digital development mirrors that of the rest of continental Europe: a lack of convergence. Digital broadcasting stakeholders convened Forum Digital Radio in Lucerne, Switzerland to bring together broadcasters, receiver manufacturers and regulators |
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German Regulators Crack Whip at Axel Springer-ProSiebenSat Deal --- Michael Hedges - January 8, 2006 Nobody really thought the anti-competition or anti-concentration authorities would pass the Alex Springer – ProSiebenSat1 deal with a blink and a nod, potentially putting Germany’s biggest publisher into the television business and head-to-head with Bertlesmann/RTL. Either more concessions from Springer or a new financing plan, hence a new partner, for ProSieben will appear this week. Or maybe something else... |
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Morning Radio Is Prime Time --- Michael Hedges April 11, 2011 Follow on Twitter For many radio stations, the most important branding element is the morning show. It’s all about the numbers; more radio listening takes place in the morning. Stations, typically, invest more between six and nine in the morning than any other day-part, sometimes more than the rest of the day. Even stations branded as all-music will add services and a stronger host, so important is the morning slot. |
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