Advertising Rules Explained --- Michael Hedges July 9, 2008 Rules on advertising are getting tougher and, often, tediously specific. Ad rules appear in media laws, consumer protection rules and commercial codes. Regulators, lawyers all, delight in their craftsmanship as much as seeing broadcasters pour over every sentence and clause – and every new interpretation. It’s rare – and revealing – when a regulator explains it all. |
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The biggest problem for television is its viewers --- Michael Hedges October 8, 2007 Those who toil in television broadcasting, the producers, actors, technicians, do a magnificent job. We can tell because people watch, still watch, after being told over and over that television is rubbish. Television isn’t more or less terrible than it’s been since the blue glow invaded the worlds’ living rooms. Television is just – always – there. |
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RFE/RL and VOA in Russian Sights --- Michael Hedges July 10, 2006 International broadcasters are increasingly backed against a wall when it comes to finding easy broadcast licenses for the taking. Governments can prevent access to distribution or, at the very least, make life very uncomfortable for local media affiliates. The enduring rule of media and politics is that no government takes criticism easily, particularly from foreigners. |
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The Audience Has Spoken: The Business Model Shudders --- Michael Hedges September 26, 2013 Follow on Twitter There are some who believe online media is a bubble about to burst, a house of cards so to speak. With the advertising model under constant repair, paywalls and subscriptions seem the most reliable revenue streams. Media consumers are evermore enticed by unique content so long as the price doesn't wreck the household budget and broadband speed is sufficiently high. Staying in the middle of it all is the emerging business model. |
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