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ftm Radio Page - July 16, 2010

Tradition Is The Future

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Public and private sector broadcasters live in different worlds, or so they profess. The mandate is different. The money is different. But when ratings day arrives it’s all the same: who wins and who doesn’t. It's traditional.

 

 

Let’s go to the phones
How smart is that?

RAJAR, the UK measurement service, released (July 14) its MIDAS report on radio usage through new media. The survey now includes smartphone usage. (See RAJAR presser here)

In some respects, the results are unsurprising. Nearly one in three UK adults (31%) are accessing radio content via the internet, either to listen live or ‘catch-up’ on missed programs. Platforms like Open.fm are attracting more people. Podcasts are popular with a reasonably significant portion of adults (15%). The new platforms appear to add rather than off-set time spent listening.

Also without surprise is the importance of the mobile phone platform. One in eight have listened via their mobile phone, half of those through a FM preset and a smaller portion via a specific app. One in five smartphone (3G) users have downloaded a radio app.

It seems a portion of radio users have made their choice of digital platform. /JMH)

 

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Recently added radio audience figures and references

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Europe's Radio - Western Europe – new

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Netherlands and Switzerland. 107 pages. PDF (June 2010)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Ukraine, Romania, Russia and Slovakia. 65 pages PDF (February 2010)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 72 pages PDF (December 2009)

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Digital Radio - Forward...slightly

Digital radio is slowly finding its way. Broadcasters are challenged by shifts in business models, audience expectations and regulation limbo. This ftm Knowledge file details the promise of digital broadcasting and the paradigm shifts. 83 pages PDF (June 2009)

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

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