Orlando’s Answer To Kevan Stone – Refocusing Newsroom To Online Journalism

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Fit To Print Follow-up May 15, 2007

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	Orlando’s Answer To Kevan Stone – Refocusing Newsroom To Online Journalism The Orlando Sentinel has announced it is restructuring its newsroom to refocus on its online product, turning its newsroom into a 24/7 operation. But 24 jobs are to go. follow-up to: A 20-Something Gives Specifics To Newspaper Publishers Why He Doesn’t Read Print Any More, And Suggests What Editors Need To Do To Get Him Back - April 24, 2007 A few weeks ago ftm wrote about this writer’s 28-year-old son who, when offered a free issue of his local newspaper and a free copy of USA Today turned them both down. He got all the news he needed from the Internet, he said. So is he and his generation lost to newspapers? No, he says, but to get him back newspapers do need to change their ways. Editor Charlotte Hall explained, “We need to change the way we think and act so we can succeed in the new world, both in print and online. Our winning edge in the battle for audience will be our superiority in gathering local news for different platforms. This means our priority will be keeping ‘feet on the street’”. Publisher Kathleen Waltz said, “We are working on moving our business model to the net. This is not the end of change for us. We are going to have to get used to change.” The newsroom restructuring comes less than a month after ftm carried a first-person account by a former 28-year-old Orlando resident, Kevan Stone, on why he gave up reading the Sentinel. His full account, probably representative of why the young are deserting newspapers, can be found by clicking on the link above. His basic theme was why look at the Sentinel in print when it is so outdated by the time it is delivered, and why read the Sentinel on-line when it is not updated frequently enough and others do a far better job. – May 15, 2007 Keywords:user generated content,online journalism
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